High Tide is focused on the retail market with over 210 stores in Canada.
Cabanalytics Consumer Insights is the company’s magazine-style digital publication using data from the Cabanalytics business data and insights platform allowing all ELITE and Cabana Club members to receive free insights into all things cannabis.
Cabana Club’s loyalty club has over 1.5 million members in Canada. The membership is a discount club concept with exclusive benefits for members. A major part of High Tide’s accessories’ business is also created by them allowing for good margins on these products.
FACILITIES:
1 cGMP-certified facility where they manufacture multicannabinoid oils and softgels.
210+ stores in Canada.
OWNERSHIP:
Grasscity.com – Online headshop active since 2000. 100%
SmokeCartel.com – US online headshop since 2013. 100%
DailyHighClub.com – US online headshop & subscriptions. 100%
DankStop.com – US online headshop. 100%
NuLeafNaturals.com – a US cannabinoid company 80% ownership.
Nuleaf is a market leader in the production and distribution of premium cannabidiol wellness products and has a cGMP facility for manufacturing new and better cannabinoid formulations. They have the capability to produce a vegan softgel.
Fab CBD – a US online CBD brand founded in 2017 – 80% ownership.
Blessed CBD – a UK online CBD brand which has also branched into Germany- 80% ownership.
Purecan, a German cannabis importer. – 51% with an option to acquired the remainder for 5 years after the deal is closed.
Remexian Pharma, a pharmaceutical company which specializes in importation and wholesale of medical cannabis. -51%
NEWS & PARTNERSHIPS:
2018
The company entered into a distribution agreement with Summit Distribution for Organigram’s Famous X-line including but not limited to bubblers, dugouts, grinders, hand pipes, rolling trays and water pipes.
The company acquired Grasscity.
2019
Smoker’s Corner and Canna Cabana is available for franchisees and in 2019, the company was granted membership into the Canadian Franchise Association.
The company announced a strategic collaboration with Halo Labs for the exclusive distribution of DabTabs through High Tide’s distribution channels in Canada, USA and Europe.
The company’s Famous Brandz signed a 2-year royalty-based merchandising license agreement with The Fabulous Furry Freak Brothers to use The Fabulous Furry Freak Brothers trade marks and names, logos and artwork in their worldwide right and license to use, manufacture, have manufactured, advertise and sell certain types of smoking accessories via any distribution channels.
The company’s Famous Brandz signed a 2-year royalty-based merchandising license agreement with The Fabulous Furry Freak Brothers to use The Fabulous Furry Freak Brothers trade marks and names, logos and artwork in their worldwide right and license to use, manufacture, have manufactured, advertise and sell certain types of smoking accessories via any distribution channels. “High Tide’s industry-leading position in licensed product manufacturing and wholesale distribution is further strengthened by adding the Freak Brothers License to our portfolio of celebrity brands, which includes but is not limited to Snoop Dogg Pounds, Cheech & Chong’s Up in Smoke, Trailer Park Boys and Guns N’ Roses.”
2020
The company merged with Meta Growth.
The company signed a 2-year trademark license agreement with JW Homegoods for the use of the Jane West and JW trademarks and the right to manufacture, promote, advertise, distribute and sell certain types of consumption accessories in Canada, the US, the UK and the European Union.
2021
The company acquired Bud Room, securing the ownership of Fastendr retail kiosk and smart locker technology allowing for the implementation of the IP in all existing and future Canna Cabana locations with plans to license the IP to third party retailers.
The company acquired 80% of Nuleaf Naturals with an option to acquire the remaining.
High Tide has signed a letter of intent to team up with one of the key players in the German medical cannabis space, Sanity Group. They plan on working together in ways such as identifying go-to-market strategies, possible M&A opportunities, real estate sourcing, expansion into European markets and regulatory compliance. High Tide will in turn support the Sanity Group in building a consumer retail brand strategy. High Tide will also aid in product display and advertising opportunities across Sanity Group’s assets in Germany and other European markets.
The company started a partnership with [Re] Waste with collection points for weed packaging within all Canna Cabana retail store locations.
The company entered into a white label partnership with Heritage Cannabis Holdings for the manufacture of the company’s Cabana Cannabis Co branded shatter for distribution in Ontario, Manitoba, and Saskatchewan with future Canadian markets as prospects.
The company entered into a white label partnership with Loosh dba Loosh Brands for the manufacture of the company’s Cabana Cannabis Co branded THC gummies for distribution in Ontario, Manitoba, and Saskatchewan with future Canadian markets as prospects.
The company acquired 80% of FAB CBD with an option to acquire the remaining 20%.
The company acquired 80% of Blessed CBD with an option to acquire the remaining 20%
The company acquired Smoke Cartel.
The company acquired Daily High Club.
The company acquired Dankstop.
The company acquired 80% of NuLeaf Naturals and was given a 3-year option to buy the other 20%.
2022
The company announced a white-label agreement with Candre Cannabis for Cabana Cannabis branded pre-rolls in 1.5-gram packages containing 3 pre-rolls.
The company announced a white-label agreement with Emprise Canada for Cabana Cannabis branded multicannabinoid full-spectrum oil and softgels.
The oil will be available in 30 millilitre containers at a concentration of 12 milligrams of CBD, CBN, CBG, CBC and THC per millilitre.
The softgels will be available in packages of 120 softgels with each containing 3 milligrams of each of CBD, CBN, CBG, CBC and THC.
Canna Cabana launched delivery from their stores within two hours of the order being placed, charging 9 CAD for the service with no minimum purchase required.
Cabana Elite loyalty program was launched which provides access to exclusive ELITE flash sales, limited edition and exclusive ELITE branded products, discounts across High Tide’s global e-commerce accessories portfolio and 50% discounts on delivery. The loyalty program was announced with an offer to start the membership first year for half price, 2.50 CAD per month.
Blessed CBD launched a CBD Subscribe-and-Save program in the United Kingdom called the Wellness Club. It works the same as the FAB CBD club except for here members receive a 20% discount on their first purchase followed by a 25% life discount for all Blessed CBD products.
Blessed CBD entered the German market with full spectrum CBD oils, gummies, capsules, creams and balms via its local website.
FAB CBD launched a CBD Subscribe and Save discount program in the US. Customers can customize their orders monthly picking from FAB CBD’s product lines such as oils, gummies, topicals, pet treats, and superfoods as well as choosing delivery frequency. By opting in for the program, customers receive a 20% discount for life on all FAB CBD products.
2024
The company acquired the Queen of Bud brand with all its IP, including trademarks and other assets and started selling its products in its Canna Cabana stores in BC, Alberta, Saskatchewan, Manitoba and Ontario. SKU’s of Zippo lighters and a selection of pre-rolls will launch in quick succession in provinces where regulations permit the sale of white-label cannabis products.
The company partnered with Positive Intent Events, an Alberta cannabis events company, with plans to develop retail experiences at events and venues while working with PIE to create additional opportunities for cannabis pop-ups across Canada.
The company expanded its Cabana Club membership program into the US, EU and UK through dedicated websites. They also announced the intent to add international snacks and confectionery to its platform alongside its hemp-derived CBD and cannabis accessories.
2025
The company started talks with Purecan to acquire 51% of the company with an option to require the remaining interests in the company, valid for 5 years after the deal is closed. The deal gives High Tide access to the company’s European wholesale and import license, warehousing and logistics infrastructure as well as a telemedicine platform available for German medical cannabis patients.
After the announcement, the company decided to reassess its acquisition of 51% of Purecan and instead started exploring other arrangements with or without Purecan in order for the company to enter the German market.
SNDL acquired 5.4% of the company.
The company opened its 200th Canna Cabana location.
The company entered into a loan agreement with Cronos Group giving them a principal amount of $30 million at a 4% interest per year giving Cronos the option of turning the loan into shares of the company at $4.20. The loan covers 5 years and is secured by a 3rd priority lien on certain High Tide assets.
The company acquired a 51% stake of Remexian Pharma.
High Tide and its US hemp-derived CBD subsidiary NuLeaf Naturals, announced joining the newly established National Compassionate Care Council as founding members together with Feals, Medterra CBD, Tilray, Realm of Caring, Lazarus Naturals, Constance CBD, and Equilibria to advance US medical cannabis policy.
BRANDS:
Fab CBD
Blessed CBD sells on Amazon in the UK.
RETAIL BRANDS:
Canna Cabana
The Cabana Club Loyalty Program has over 1 million members.
The brand sells dried and milled flower, diamonds/crystals, waxes, live resin, hash & kief, oils & capsules, full-spectrum multicannabinoid tinctures and softgels, infused creams, bath bombs, beverages, candies, chocolates, baked goods, shatter, pre-rolls, breath strips as well as accessories.
Cannabis Chop Club offers a simple and approachable interior aesthetic designed in collaboration with Holland Design from Calgary, for the value customer which showcases a discount warehouse vibe along with a club membership feel. The stores feature exclusive deals and wholesale prices for Chop Club members in a retail footprint of around 1,000 to 1,200 sq ft in comparison to Canna Cabana and High Tide’s other retail outlets, which are typically 1,500 to 2,000 sq ft costing around half or less of a typical Canna Cabana store. Cannabis Chop Club is focused on a differentiated assortment of cannabis and consumption accessories and members have full access to the Cabana Club loyalty program and vice versa.