Psyched Wellness is a Canadian company focused on the Amanita Muscaria mushroom and the AME-1 which is the company’s proprietary extract. They also offer clothing and accessories with the mushroom print and the company brand.
Products on offer: Gummies, teas, extract.
DRUG PROGRAMS TARGET: Sleep
SUBSTANCE FOCUS: Amanita Muscaria
PRODUCTS: Calm, an Amanita Muscaria derived extract that harnesses the mushrooms 5000+ years of historical use to promote restorative sleep, help reduce stress, and ease muscular tension.
NEWS & PARTNERSHIPS:
2021
The company entered into a 2-year supply agreement with MB MEMEL GOODS, a Lithuanian company. The supply agreement is for an initial supply of 200 KG of Amanita Muscaria dried mushroom caps.
The company announced Vantage Hemp as its contract manufacturing organization partner to bring AME-1-derived products to market. The agreement includes extraction, commercial production and bottling of the products, with the companies working together to finalize the GMP compliance process and final product formulation through Vantage’s established production capabilities. Psyched has shipped samples of raw material and the desired extract to Vantage’s facilities which will follow the Company’s unique protocols. The companies plan to develop future products and delivery systems with AME-1 as the base and core ingredient.
The company entered into a service agreement with CannaLabs to perform stability tests on the company’s AME-1. The stability tests will help the Company to determine the expiration dates and storage conditions for the final product. CannaLabs will also develop a new testing method for the raw material to help the company differentiate between other species and toxins, thus creating a safe and scientific protocol for acceptable raw material. All IP and operational tools that will be developed during the execution of this service agreement will be the sole property of Psyched Wellness.
2022
The company entered into a purchase agreement with Choice Companies Wholesale and Distribution to supply 60,000 units of their Calm product over the next 12 months for sales in New York and surrounding areas.
The company announced the news that Calm had been shipped to customers in 37 states and re-opened its updated online store for an enhanced customer experience.
The company signed long term supply agreements with Polish and Lithuanian suppliers of Amanita Muscaria mushrooms where the company intends to purchase mushrooms from these 2 suppliers in batches of 300-500 KG with each batch which will be tested for toxicity, quality and potency to ensure it complies with the company’s strict standards for harvesting, handling, storing, drying and shipping. Any batch that does not comply with the Company’s strict standards will not be utilized by the company and payment will not be owed to the supplier on that portion of the batch.
The company selected ShipHero as its eCommerce fulfillment partner for Calm and future products in the company’s innovation pipeline.
The company sold and received 226,500 CAD for 2 out of its 7 non-core properties, with 5 still up for sale.
2023
The company debuted at Pop-up Grocer, the revered hub for innovative and groundbreaking products for exclusive access to Calm Extract in New York City.
The company announced their partnership with Spacestation CPG that will act as a sales broker for Calm on a national level. They will accelerate Calm + all successive Psyched wellness brands throughout the Western United States with a particular focus in California and Utah. The partnership started at the Natural Products Expo West 2023.
The company signed a sales and distribution agreement with TruLife Distribution which will distribute Calm on a national scale. They will accelerate Calm + all successive Psyched Wellness brands across multiple sales verticals. The TruLife team will focus on facilitating listings and scale through 3rd party eCommerce marketplaces such as Amazon and Walmart and retail chains where they already work with banners like Whole Foods, Sprouts, Publix, CVS, Vitamin Shoppe and more. The agreement with Psyched Wellness covers the warehousing, sale, and distribution of Calm while also supporting digital scale and annual planning. The partnership started at the ECRM conference March 27th-30th. Later in the year, Calm was listed on Sears’, Walmart’s and Amazon’s websites.
The company announced a sales and distribution partnership with POD Foods that has established working relationships with many of Psyched’s high priority target retailers such as Sprouts, Gopuff, Central Market, Bristol Farms, and Erewhon. Thanks to this partnership, the company was able to list Calm at all Erewhon locations, an upscale supermarket known for its commitment to high-quality, minimally processed and healthy foods, recognized throughout the industry as the destination for California’s trend-setters and tastemakers. The partnership includes the listing of both Calm SKU’s at all locations as well as a brand & marketing alignment between the 2 organizations. The company also listed Calm at all Central Market locations, a premium gourmet grocery store chain, owned by the H-E-B grocery company. Their Texas locations all maintain a commitment to quality fresh foods and have won many awards for excellence in their field.
Calm is continuing to expand within brick-and-mortar retailers by listing Calm at all 11 Market of Choice locations in the Pacific Northwest. The family-owned chain has won awards for being the best grocery and natural food store in their areas.
Calm listed at all Good Earth Markets locations.
The company established a working relationship with My Crew Doses to become 1 of the company’s preferred formulation evolution partners working with AME-1 and MCD launched the Ascend Gummy.
The company announced the availability of Calm on the HealingMaps network.
The company announced delivery of its first shipment of Calm to Choice Wholesale in the state of New York where the product will be scaled throughout 40 specialized smoke shops in the city and surrounding areas.
The company launched an affiliate program which allows members of their community to benefit from sharing product recommendations to their networks. The affiliate program will allow members of Psyched Wellness’ community to earn money by referring others to purchase the Company’s flagship product Calm.
2024
The company announced the sales of Calm at 16 Harmons locations in the United States, made possible through UNFI, the largest wholesale distributor of health and specialty food across the United States and Canada.
2025
In collaboration with its advisors Zerkalo, the company’s subsidiary AME Wellness, came up with pilot run of a 4 oz. shot of a new dietary supplement that will be tried and tested on its taste, the effect, and marketing data relating to the product.
The company prepared for the launch of its new Santa dietary supplement shot, advanced safety and stability studies for its AME-1 extract, and extended the shelf life of its Calm product to 18 months.
The company launched Calmer, a stronger version of its flagship Calm product containing twice the potency of AME-1 extract. The company also improved the flavor profile of Calm products based on customer feedback.
The company ran out of Calmer products and began a new production run with improvements to flavor and filtration while working to expand availability and distribution.
2026
The company sold out of its first production run of Calmer.