Verano was founded with a strategy to build a self-sustaining business set up to thrive, even without the need for federal law changes. The company is a premium producer enjoying high margins because of the quality of the product in their brands. The company grows over 160 strains, only indoor and is focused on growing in states that have a high likelihood of passing recreational use.
1 million sq ft of cultivation foot print and 130+ retail stores.
Verano is 1 of 5 companies with a vertical license for the state of Alabama which allows for a cultivation and processing facility as well as 5 stores.
FACILITIES:
Arizona: 42,000 sq ft cultivation and manufacturing facility in Coolidge, 20,000 sq ft cultivation and manufacturing facility in Winslow, 22,000 sq ft cultivation and manufacturing facility in Chino Valley and 8 retail stores.
Connecticut: 217,000 sq ft cultivation and manufacturing facility in Rocky Hill and 5 retail stores.
Florida: 220,000 sq ft cultivation and manufacturing facility in Apollo Beach, and 42,000 sq ft cultivation and manufacturing facility in Palatka and 70 retail stores.
Illinois: 192,000 sq ft cultivation and manufacturing facility in Albion and 10 retail stores.
New Jersey: 120,000 sq ft cultivation and manufacturing facility in Branchburg and 3 retail stores.
Pennsylvania: 62,000 sq ft cultivation and manufacturing facility in Chester, an additional cultivation and manufacturing facility in Upland and 18 retail stores.
Massachusetts: 26,000 sq ft cultivation and manufacturing facility in Sharon and 2 retail stores.
Maryland 38,000 sq ft cultivation and manufacturing facility in Jessup and 4 retail stores.
Nevada: 42,000 sq ft cultivation and manufacturing facility in North Las Vegas, 5 retail stores.
West Virginia: 40,000 sq ft cultivation and manufacturing facility in Beaver and 5 retail stores.
Ohio: 22,000 sq ft cultivation and manufacturing facility in Canton and 5 retail stores.
Michigan: 1 retail store.
Arkansas: 1 retail store.
Alabama: Licenses for 5 retail stores.
Virginia: The company holds 1 out of the 5 available licenses (HSA 5) with an 80,000 cultivation and manufacturing facility in Portsmouth and 6 stores.
NEWS & PARTNERSHIPS:
2021
The company acquired Connecticut Pharmaceutical Solutions which holds an operating cultivation and production facility and Caring Nature which has a store in Connecticut.
The company acquired Willow Brook Wellness for a store in Connecticut.
The company opened a Zen Leaf store with a drive-through on Flamingo Road in Las Vegas including a same-day delivery service.
The company opened Western Pennsylvania’s first drive-through, with a 4-lane drive-through.
The company acquired Agri-Kind for a 62,000 sq ft cultivation and production facility in Pennsylvania and Agronomed for a cultivation and production facility and a store, with licenses to open 5 more stores in Pennsylvania.
The company went into a licensing agreement with Shoppers Drug Mart to sell its Atlas Thrive – Powered by MÜV product line in stores in Canada.
The company acquired Mad River Remedies store in Ohio.
The company acquired TerraVida and The Healing Center with 3 stores each as well as NSE Pennsylvania with licenses for 3 more stores.
The company acquired Territory Dispensary with 3 stores and a 20,000 sq ft cultivation and processing facility and 2 real estate locations, and Emerald Dispensary and Local Joint Dispensary with 1 store each.
2022
The company acquired Sierra Well with 2 stores and a 10,000 sq ft cultivation and production facility.
The company partnered with Tyson 2.0 to launch Ric Flair’s Drip Cannabis line in the company’s 13 markets.
The company launched an app and a rewards program with exclusive promotions, deals, news and product information, ordering, delivery and more for 71 Zen Leaf and MÜV stores in Arizona, Florida, Illinois, Massachusetts, Michigan, Nevada, and New Jersey, with more stores and states to follow.
2023
The company launched Savvy Threads which is a limited-edition streetwear and e-commerce platform with the first collection, coming from in-house artist Mike Frontier and independent artists Jacob Wayne and Jeremiah Kaniaupio. The collection consists of t-shirts, embroidered sweat shorts and varying hooded and crewneck sweatshirts, all available for purchase and shipping nationwide featuring exclusive apparel inspired by popular Verano genetics.
2024
The company launched Cabbage Club, a national weed club designed to reward loyal customers with in-store and online perks such as private concierge services, line-skipping privileges, warm cookies at checkout and more, through a 3-tiered membership.
The company helped Tyson 2.0 expand into the markets of Florida and Illinois, making use of its expertize, cultivation facilities and stores to scale the brand.
The company acquired Columbia Care Eastern Virginia including the only vertical license in HSA 5 in Virginia with a cultivation and production facility as well as 6 stores and acquired 2 stores in Arizona, also from The Cannabist.
The company launched its Save the Bits fundraising campaign throughout October for breast cancer awareness month with a portion of sales from specially marked packages of BITS low dose edibles being donated to the Lynn Sage Breast Cancer Foundation. The campaign was active at hundreds of stores in 8 states including 255 Verano-affiliated Zen Leaf and MÜV locations and over 90 3rd-party stores with participation from close to 40 other cannabis companies.
2025
The company expanded its Savvy and (the) Essence product portfolios with new large-format vapes and barrel-style pre-rolls.
The company entered into an exclusive partnership with Grow Sciences which entails bringing its suite of flower and extract products from Arizona to Illinois.
The company unveiled its Zen Leaf Cave Creek store located in Phoenix, AZ which offers a bodega-style experience which allows customers to browse, interact with and pick their favorite items throughout the store.
The company launched HYPHEN with an all-in-one pod system. The vape offers a pre-heat option as well as 3 temperatures and comes with a side-bar battery and pod which is available in either 1 or 2 gram versions. in 20 different strains. Sales start at Zen Leaf stores and 3rd-party retailers in Arizona, Illinois, Maryland and New Jersey, with plans to introduce it to Connecticut, Florida, Nevada, Ohio, Pennsylvania, Virginia and West Virginia.
Edie Parker entered into an exclusive partnership with the company for the launch of Flower by Edie Parker’s premium cannabis products and design-forward accessories in Florida. Miami-native rapper JT became the face of the “High in the 305” campaign for the launch.
The company added its 6th store in West Virginia.
2026
The company launched , a pre-roll brand offering premium pre-rolls called Swift Lifts in Arizona, Illinois, Maryland, New Jersey and Nevada which they plan to scale to Connecticut, Virginia, and MÜV stores in Florida. -BRAND INFO NEEDED TO ADD
The company was awarded a Texas Compassionate Use Program License.
The company announced a $20M share repurchase authorization.
BRANDS:
The Verano brand offers flower, pre-rolls, vapes, edibles and extracts crafted with the highest GFSI-certified quality standards from premium flower. The brand also offers accessories and merch to spread the Verano summer vibes.
(the) Essence brings a creative philosophy centered around bespoke graphic art in flower, J’s pre-rolls, nectar vapes, Xtract and nectar gummies. The brand made the Essence Artist Collection featuring custom strain-specific collaborated graphic illustrations on the packaging.
Encore provides gluten-free, non-GMO gummies, hard candies, mints and chocolate edibles.
MÜV is a medical cannabis line offering flower, vapes, extracts, topicals, concentrates, distillates, inhalers, patches and tinctures created with the highest GFSI-certified quality standards and offering time-released THC and CBD with the patented EnCaps technology.
Savvy offers a large-format product line with 7 to 14 gram bags, pens and cartridges with high quality cannabis in a street smart vibe.
BITS is an everyday edible coming in a low dose format with varieties containing either just THC or combined with CBG or CBD or CBN.
Avexia offers products that can contain THC, CBD and CBN such as cannabis lotions, body balms, bath soaks and microdosing tablets to elevate your well-being. Products are artisanally crafted with natural ingredients and the highest GFSO-certified quality standards.
MÜV is a medical brand offering flower, vapes, extracts, ropicals, concentrates, distillates, inhalers, patches and tinctures.
Sweet Supply Flower is focused on enticing your taste buds and is always in stock at MÜV. The cultivars on display are sweet to the budget as well as sweet in flavor and is available in 3.5g jars.
On The Rocks offers small batch solventless extracts such as live rosin cartridges, concentrates and gummies which are developed through dry sifting and ice water extraction methods.
Swift Lifts is a convenient, pre-roll cannabis brand with a product line which rotates premium genetics and high-potency diamond infused or kief-coated varieties reaching north of 40% THC.
RETAIL BRANDS:
Zen Leaf is the company’s recreational and medical retail brand.
MÜV is the company’s medical retail brand with 70+ stores in Florida selling the company’s following brands: MÜV, Verano Reserve, Savvy and Sweet Supply.