Decibel Cannabis Company is targeting the premium market and is planning on achieving a 40-45% product margin through investments in scale and automation and are focused on vapes as well as the infused pre-roll market.
FACILITIES:
The Plant is the central hub for all their products as well as for manufacturing concentrates and vapes at a 60,000 sq ft facility.
2 indoor craft cultivation facilities:
Qwest Estate 26,000 sq ft.
Thunderchild 80,000 sq ft with a phenotyping room for finding the best phenotypes within each strain.
PARTNERSHIPS:
2018
The company announced a strategic alliance and brand licensing deal with Ace Valley for the launch of Ace Valley-branded retail locations in Ontario and the company providing guidance on standard operating procedures and best in class cannabis retail practices as well as collaborating on design, merchandising and branded marketing efforts.
The company entered into a multi-year supply agreement with VIVO Cannabis with VIVO supplying the company with cannabis for sale in its retail locations.
2019
Prairie Records online store started providing same day delivery in the greater Saskatoon region from online orders with deliveries also available throughout Saskatchewan, being provided through a deal with Pineapple Express Delivery.
Prairie Records was a supporter of the Saskatoon Cannabis and Hemp Expo and the Saskatoon Pride Festival with a booth of their own informing about their products and selling t-shirts.
The company received its first white label order with a 1-year agreement for vape pens and cartridges worth a minimum of around $4 million with an option to increase it to $16 million.
2020
The company entered into a manufacturing and distribution agreement for CÜE, fast acting cannabis shots produced with a patented nano encapsulation technology offering cannabis shots with THC and naturally occurring caffeine.
2021
The company entered into a strategic påartnership with the Union Cannabis Group and acquired the exclusive rights to unique product formulations and intellectual property for the manufacturing of vapes and concentrates as well as the right to manufacture and distribute UCG’s branded products under the Dabstract brand.
2022
The company announced a 4.8 million CAD supply agreement with Breath of Life for the launch of the company’s Qwest brand and cannabis products for the Israeli market.
2023
The company entered into a 3-year supply agreement with 4C LABS for the company’s dried medical cannabis from the Qwest brand for exclusive distribution in the UK including strain exclusivity for rare and unique cultivars.
2024
The company sold its 6 Prairie Records stores to Fire & Flower in order to streamline their operations and focus their efforts on being a leading producer and brand house.
The company acquired AgMedica Bioscience in exchange for a convertible debenture to Callisto.
The company acquired GreenSeal Nursery, a licensed nursery that holds and maintains certain cannabis genetics.
2025
The company entered into a supply and trademark license agreement with Keren Tirk where the company will supply General Admission-branded medical cannabis for distribution to patients in Israel.
BRANDS
General Admission sells flower, multipack pre-rolls, terpene infused pre-rolls, distillate infused pre-rolls, distillate and live resin as well as edibles and has a closed loop vape system called Blinker.
QWEST sells flower and pre-rolls, this includes Blendcraft by QWEST which is a mix of top flower, as well as QWEST RESERVE which are rare exclusives followed by QWEST SPECIAL RESERVE and last but not least QWEST which either comes with trend setting bud or diamond infused pre-rolls. PRESSED BY QWEST is their brand for extracts.
Vox is a brand focused on ready-to-consume products. The Vox Popz are crushable-extract-pre-rolls that deliver an extra click of cannabis extract flavor.