Trulieve is the biggest vertical player in Florida and has a focus on the cornerstone markets of Florida, Pennsylvania and Arizona. These markets work as regional hubs where the teams can help in adjacent markets when needed. The company is in charge of over 220 stores and 4 million + sq ft of cultivation.
Trulieve is 1 of 2 companies selected to provide the pharmacies in the state of Georgia with medical marijuana products.
OWNERSHIP:
9% – Falcon Brands is a private cannabis company with brands in California.
FACILITIES:
Florida: 750,000 sq ft which can be ramped up to 2 million sq feet and 154 stores.
Pennsylvania: 20 stores.
Arizona: 21 stores.
Ohio: 3 stores.
NEWS & PARTNERSHIPS:
2018
The company acquired Life Essence, a vertical operator in Massachusetts with a 126,000 sq ft cultivation and processing facility with applications for 6 stores.
The company acquired 80% of Leef Industries with the intent of acquiring the remaining 20% upon receipt of final regulatory approval from the State of California, gaining a store in Palm Springs, California.
2019
The company entered into a partnership with Love’s Oven bringing their concentrates to Florida.
The company entered into an exclusive partnership with Binske for their organic cannabis-infused olive oil tinctures in Florida.
Strategic partnership with Slang Worldwide giving Trulieve an exclusive license to Slang’s portfolio in Florida with edibles and vape products and the company launched the Reserve line of vaporizers from Slang Worldwide in Florida.
The company entered the Connecticut market by acquiring The Healing Corner with a store in Bristol.
The company announced a partnership with California-based Blue River Extracts & Terpenes bringing terpene extracts to Florida.
The company announced a licensing deal with Sunshine Cannabis for the creation of a full suite of premium products including TruPOD, based upon proprietary strains developed and preserved by Sunshine Cannabis.
2020
Kim Rivers was awarded the Women Business Enterprise of the Year award. The award celebrates the work of businesses and leaders in Florida’s Big Bend area who are driving innovation, expanding a business and fostering job creation in the majority-minority community.
The company announced a partnership with Bellamy Brothers for the sales of its Old Hippie Stash flower product line in Florida.
The company acquired Pennsylvania PurePenn which is a is a premier cultivation and production company with a 35,000 sq ft cultivation and processing facility with an ondergoing expansion to 90,000 sq ft in McKeesport, Pennsylvania. The company acquired Solevo Wellness with 3 stores in the Pittsburgh area.
2021
The company acquired the PurpleMed Healing Center in Tucson.
The company launched TruTonic, Florida’s first edible drink mix with THC.
The company announced an expanded licensing agreement with Bhang for the manufacture and distribution of its THC-infused chocolate products in all Trulieve markets.
The company acquired Harvest Health & Recreation, gaining the Alchemy and Roll One brands.
The company became the first MSO to launch clone sales in Massachusetts.
The company acquired Keystone Shops with 3 stores in Pennsylvania.
The company acquired a store in Massachusetts from Nature’s Remedy of Massachusetts.
The company acquired Solevo Wellness West Virginia for its 3 store permits in West Virginia.
The company acquired Mountaineer Holding, gaining a cultivation permit and two store permits in West Virginia.
2022
The company acquired a 64,000 sq ft cultivation facility in Phoenix, Arizona.
Kim Rivers was awarded the Women’s Leadership award which honors women in the cannabis industry for their work in several different categories including Activism/Politics, Social Equity, Cultivation and Media from the Green Market Report.
The company acquired Greenhouse Wellness West Virginia, a holder of a store permit.
The company started a an ambassadorship with Ethan Zohn for the Momenta brand where Ethan will be documenting and sharing his holistic cannabis wellness journey and how he incorporates cannabis into his daily routine. The partnership also includes local and national educational outreach, keynote speaking, philanthropic opportunities and social media collaborations with Ethan wearing momenta apparell during future athletic endeavors.
The company announced an exclusive partnership with Miami Mango to offers its strains in the South Florida market starting with Mango Haze.
Partnership with Bellamy Brothers bringing Old Hippie Stash-flower to Florida.
The company entered into an exclusive partnership with Connected Cannabis and Alien Labs bringing top-shelf flower to Florida.
Trulieve entered into an exclusive agreement with Khalifa Kush in Florida, Maryland and Pennsylvania to produce, process and sell their products in their stores. The company also sells the brands’ products in Arizona.
The company entered into an exclusive agreement with DeLisioso in Florida to produce, process and sell their products in their stores.
The company finished its statewide retail rebrand in Pennsylvania.
The company expanded its partnership with Connected Cannabis to become the exclusive producer, processor and retailer of Connected-branded products throughout Florida.
The company won a Georgia production license with permits to 5 stores in Georiga.
The company closed its Palm Springs and Venice stores.
2023
The company exited the Massachusetts market.
The company exited the Nevada wholesale market and closed its store in Grover Beach, California.
The company became the first MSO to launch advertising campaigns on Twitter, now X.
The company’s TruU-GROW-cultivation training program received 6 Gold awards for excellence in the Brandon Hall Group HCM Excellence Awards. The awards recognize best practices for initiatives in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity & Inclusion and the Future of Work. The company received a Gold award in all six categories for which it was submitted: Best Advance in Custom Content, Best Learning Program Supporting a Change Transformation Business Strategy, Best Unique or Innovative Learning and Development Program, Best Use of Blended Learning, Best Use of Video for Learning and Best New Hire Onboarding Program.
The company started a time-limited, exclusive launch for Highsman cannabis products in all Trulieve and Harvest-branded Arizona stores.
2024
O.pen was launched in Arizona through the company’s strategic partnership with SLANG Worldwide allowing for sales in the company’s stores in the state.
The company reached an agreement to resolve litigation with Harvest of Ohio, and in turn acquiring 2 stores in the state. Trulieve will enter into service agreements to provide operational support to the Ironton production facility which was divested from H of O to an unrelated 3rd party.
The company partnered with the Carvana PPA Tour and Major League Pickleball for the sponsoring of 12 premier pickleball events in Arizona, Florida and Georgia.
The company entered into a partnership with Black Buddha with products from the Blyss and Dreamlines of premium medical marijuana flower to debut in Trulieve’s stores in Arizona and Pennsylvania.
2025
The company launched Onward, a premium, farm bill-compliant THC beverage available for purchase online shipping directly to customers in 36 states, as well as in select Total Wine stores in Florida.
The company partnered with Redemption Cannabis for sales of their products at Trulieve’s stores in West Virginia.
The company expanded the distribution of Onward while also launching Upward to the same places of Northern Florida and Illinois. The company later launched 5 new flavors of Onward and Upward.
The company was awarded a Texas Compassionate Use Program License.
2026
The company authorized a share repurchase agreement up to 50 M USD.
The company started trading under ticker TRLV on the NYSE.
BRANDS:
Avenue offers small batch, handcrafted flower with new experiences, just like your favorite avenue and is available in Arizona, Florida, Nevada, Maryland and Pennsylvania”
Cultivar Collection offers high-quality exclusive strains with unique, premium flavor and terpene profiles grown in small-batches by Trulieve’s master growers.
Muse provides its consumers with full-spectrum concentrates and cartridges focusing on terpene content.
Alchemy is all about syringes, all-in-one vapes and vape carts.
Momenta offers relief with blends of premium ingredients in the form of tinctures, topicals and capsules.
Modern Flower offers quality medical flower, prerolls and vape carts and is available in Arizona, Florida, Maryland, Pennsylvania and Utah.
Sweet Talk offers edibles in the form of gummies and chocolates.
Roll One is an affordable brand offering classic and quality strains in the form of ground flower, whole flower and prerolls and is available in Arizona, Florida, Maryland. Also available in Pennsylvania and Utah under the name GoodSun.
Loveli offers chef-inspired medical marijuana edibles with one goal in mind, making the most delicious edibles in the world. The gummies are bursting with real fruit flavor and the brownies are full of fudgy goodness and is available in Arizona, Colorado and Florida.
Co2lors provides its consumers with a fruit-flavored, all-natural medical marijuana with 80%+ THC-experience in the form of all in one vapes, vape carts and refill kits with syringes and is available in Arizona, California, Colorado, Florida and Maryland.
Evolab was founded in 2011 and its products are grounded in science and delivers medical marijuana, pioneered with advanced technologies and is available in Arizona, Colorado, Florida and Maryland.