WM Technology is in charge of Weedmaps with over 18,000 businesses listed with over 5 million product items available to browse and a database with over 2,300 strains. There are personalized product recommendations and the ability to compare prices as well as sort products by brand, product category, effects and THC/CBD potency. Customers can place orders for pickup or delivery with over 100,000 deals. The possibility for companies to retarget and re-engage consumers lifecycle marketing efforts and the CRM platform.
There are live updates on the menu as well as price per weight and verification by the brand. In the product detail pages you can see product potency, effects and flavors. Consumers can browse by brand, product category, clinical effect and THC/CBD potency and place online orders for pickup or delivery.
Weedmaps business offers omnichannel advertising, marketing, operations and your own branded e-commerce in one place. This allows for the possibility for businesses to retarget and re-engage consumers through CRM and lifecycle marketing efforts.
Weedmaps has over 16 million monthly active users with over 15,000 orders placed per day.
Over 18,000 businesses are present on the platform offering over 5 million SKU’s.
The website offers educational articles and news as well as information on over 2,300 strains.
NEWS & PARTNERSHIPS:
2021
The company started trading on the Nasdaq and received 579 million in gross proceeds after its merger with Silver Spike Acquisition Corp which was a special purpose acquisition company.
The company acquired Sprout, a cannabis CRM & marketing platform.
2022
The company introduced Brock Ollie, a personified head of broccoli whose identity is up in smoke due to cannabis marketing restrictions in a 30-second ad launched a digital commercial spot timed to television’s most-watched event of the year addressing advertising restrictions imposed on legal cannabis businesses and brands for marketing their products and services.
The company launched the Tumbleweeds with Killer Mike documentary series.
The company launched payments in stores and in its app in Ontario, Canada for cannabis businesses including listings, fulfillment and inventory management.
The company launched Weedmaps for Business, formerly WM Business. The new SaaS offerings include the integration of Sprout, Enlighten, Cannveya, and CannCurrent enabling an interconnected suite of end-to-end solutions enabling businesses to:
Reach prospective cannabis customers, manage pick-up, delivery and inventory in accordance with local regulations, create online-ordering functionality on a brand or retailer’s website, foster customer loyalty and re-engage consumers and make informed marketing and merchandising decisions using performance analytics and consumer and brand insights.
2023
Launched 20 days of deals around 420. The marketing campaign, designed to highlight some of the best cannabis deals offered by retailers in adult-use markets throughout the country during the 420 season, will feature a special Fire Deal each day that consumers in select regions will be able to claim through the Weedmaps platform. Each day’s Fire Deal will vary, consisting of limited edition products, special 420 BOGOs, new product drops, top shelf flower, and much more. Fire Deals will be available to consumers in states with adult-use recreational cannabis programs, across most major markets.
The company signed a licensing partnership with WTG Enterprises, the production company behind the stoner comic series The Freak Brothers to further destigmatize and celebrate cannabis culture. The collaboration encompasses in-episode integrations of Weedmaps in the second half of Season 2 of The Freak Brothers.
The company started a partnership with Jack in the Box allowing them to become the first fast food brand media buy on the platform, highlighting its pineapple express shake on Weedmaps’s landing page for a week around 4/20. The nearest Jack’s edible assortment food trucks were also displayed on the landing page for the Los Angeles, San Diego and San Francisco markets.
2024
The company announced a strategic partnership with BLAZE Solutions integrating Weedmaps’ product database with BLAZE and in turn creating a global product catalog for BLAZE’s point-of-sale and e-commerce menus.
The company partnered with NuggMD for the launch of a medical cannabis education and application program. The program seeks to improve access to medical cannabis by connecting potential patients on Weedmaps with NuggMD’s telehealth platform starting with Florida, Oklahoma, Pennsylvania, West Virginia and Louisiana.
The company’s co-founders and largest shareholders, Doug Francis and Justin Hartfield submitted a proposal to take the California company private with a 39% premium compared to the close the day before.
2025
Weedmaps collaborated with Ceeze to create a 420 1S sweepstakes in celebration of 4/20 this year with the grand prize to 20 participants being a pair of limited-edition, custom-marijuana-designed Air Jordan 1 sneakers which came in a specially designed box that paid homage to the history of cannabis activism and street culture, with a retro aesthetic reminiscent of the ’90s and early 2000’s and were only made in 420 pairs. 1 of the grand prize winners also received a VIP trip to Spannabis.
Weedmaps also celebrated 4/20 by releasing a 4:20-long high-vibe mixtape exclusively on Spotify in collaboration with Ricci Riera and Keefa Black.
Weedsmaps teamed up with artist Robin Eisenberg for a limited-edition apparel and accessories collection which is its first female-forward collaboration centered around empowerment and creativity including denim jackets, cowgirl-themed tees, glow-in-the-dark socks and home accessories.